ZOIKS democratises access to cannabis by providing authentic, high-quality products at prices everyone can afford, fostering wellness, inclusivity, and trust in community we serve.

From initial concept to launch, I led the creation of ZOIKS—defining its visual identity, tone of voice, website, merchandise, and a cohesive brand system that is both visually striking and built for consistency and scalability across every touchpoint.

Working closely with the creative team at Sanity Group, we rapidly brought the new brand to life—focused on crafting a strong, approachable identity that resonates with its audience.

Merch images by Eva Romero @ Sanity Group