Vaay is bringing the all-goodness-zero-badness magic of CBD to the wellbeing category and redefines what it means to find relief.

In the summer of 2023, I collaborated with Vaay's marketing and brand team on an extensive rebranding initiative and a major out-of-home campaign in Berlin to support its launch. I developed the overarching creative concept for the print campaign and oversaw its execution. Featuring striking imagery by Guerrilla, Berlin.